Marketing and construction materials

Cementos la Unión is a well known producer of cement from Valencia (Spain) with a very aggressive and controversial advertising campaign starred by a manga girl named Carol Cluni; Cluni is the acronym of the company. Models in bikini used to promote the brand and this enterprise also have sponsored a succesful female team of handball. I am afraid they have gone too far but I am not surprised provided that competition among manufacturers is like a war.

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